Six steps to move forward
- 1.
Name the problem, not just the product.
Write one sentence: “I help [person] do [outcome] without [frustration].” Be specific enough to identify someone you could actually speak to. A handmade product, service or app all need a clear reason to exist.
- 2.
Look at what people use now.
List direct competitors and everyday workarounds, including doing nothing. Note prices, complaints and what people seem to value. A busy market can signal demand; it does not prove your particular offer will sell.
- 3.
Speak to likely buyers.
Ask about the last time the problem happened, what they tried and what it cost in time or money. Avoid “Would you buy my idea?” Friends being encouraging is different from evidence of a need.
- 4.
Make the smallest useful version.
Show a sketch, sample, short service outline or clickable prototype. Explain the outcome and what is included. You do not need a finished shop or polished brand to find out whether people understand the offer.
- 5.
Ask for a concrete next step.
Invite a booking request, a paid trial where appropriate or permission to contact them when the offer is ready. If taking money, be clear about delivery, refunds and what is not finished. Record commitments separately from compliments.
- 6.
Choose what to change.
Compare what people said with what they did. Keep the strongest customer/problem pairing, revise weak assumptions and run another small test if needed. Validation reduces uncertainty; it never guarantees success.