Six steps to move forward
- 1.
Make the offer specific.
Choose a first buyer and a concrete outcome. State what is included, what is excluded and when it will be delivered. A clear scope makes a service easier to price and a product easier to describe.
- 2.
Count every per-sale cost.
Add materials, packaging, delivery you cover, platform charges and other sale-related expenses. Keep percentage fees separate from fixed fees. Allocate a sensible share of overhead rather than assuming it costs nothing.
- 3.
Pay for your time.
Estimate hours spent making, preparing and supporting each sale, then multiply by your desired hourly pay. Track actual time on a trial order. Revenue is not the same as profit, and unpaid labour can hide an unviable price.
- 4.
Calculate a starting floor.
Add cash costs, labour pay and fixed fees, then divide by one minus the percentage fee expressed as a decimal. This covers those inputs, not taxes or a profit target. Add room for profit, returns and uncertainty before choosing your selling price.
- 5.
Compare value and test the price.
Look at genuinely comparable offers and how they differ. Present one clear price to likely buyers, note objections and test a small batch or scoped service. Starter and premium options should differ in what the customer receives, not only in price.
- 6.
Give the offer a name and voice.
Shortlist names people can say and spell. Check domains, social names and relevant trademark sources; availability in one place is not permission everywhere. Draft a one-sentence promise and consistent listing copy, then review before using it.